Just A Word About Who We Are

Greetings from Yellow Springs, Ohio!

This is Vicki McClellan and Benjamin Smith from Ertel Publishing, a niche magazine custom publisher. Vicki is the General Manager, and Benjamin is the Vice President of Operations and Custom Publishing. Our fearless leader is Patrick Ertel, the company's owner and President. Together we currently shepherd seven magazines from the editing stage through all production processes and all distribution channels. We bravely go where no man (or woman!) has gone before to seek new opportunities and new friends in the publishing business.

One such opportunity was the Folio: Show last week in Chicago. Although Benjamin failed miserably in his attempts to find authentic Chicago pizza, he did enjoy the seminars and conference sessions. It was a pleasure listening to and learning from speakers such as Ed McCarrick, the President and Worldwide Publisher of TIME. The publishing industry is changing, but as many people at the Folio: Show noted, change doesn't have to be scary--indeed, it can be quite energizing.

The week following the Folio: Show, Vicki and Benjamin looked at each other and said: "Road Trip!" They hopped into Vicki's Blazer, set the compass for Evansville, Indiana, and hit the accelerator. Once there they met with some old friends in publishing. It's always good to break bread with friends and discuss a business we love. If you ever find yourself in Evansville, we highly recommend the Cork and Cleaver. Vicki liked the filet and salad bar; Benjamin liked the prime rib and beer.

That's it for now! Check back often--October promises to be a very busy and fun-filled month! And we'll be back here to keep you up to the minute On The Word!